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User experience consulting projects in Washington DC and Northern VA

Hi! My name is A.J. McClary and I am thrilled that you have taken time to visit my website.
I would love the opportunity to speak with you regarding your user-centered design needs. I know i can make a huge difference in your development life-cycle.
I'm currently considering temporary assignments that include user research, usability testing, and functional design. You'd be surprised what results we can deliver in just a few days of working with users.
UX Blog
Elements of Content Strategy
By A.J. McClary (UX Consultant), July 6
Content strategy is a fairy new buzz word that's been heavily promoted in the UX field for the past year or so. Focus on quality content is often neglected in almost any area of information architecture. I think it's rather pathetic, considering the purpose of IA is to provide a good content experience to our users.
Our solutions
User experience designWe create design artifacts, such as wireframes, persona's, and visual design to aid in building an outstanding product.
Corporate identity Are you looking your best? We provide web design, logo creation, brochures, and business cards. Let us help you look good!
Internet marketingWe design websites, write content, optimize for search engines, and manage Pay Per Click campaigns.
Design artifacts
PrototypesAn interactive simulation of the user experience when the product is finished. Set the right expectation!
Personas & segmentationsYour user's biography, background, frustrations, and experience—used as a reminder of who you working for.
Scenarios & capability needsA typical day in the life of a user mapped out into real-world scenarios and capabilities based on segments.
Wireframes & functional schematicsWe build a conceptual representation of requirements, users needs, interaction design, and important design notes.
Content inventories & sitemapsIt's more than organizing what content goes where, this information architecture tool will build a comprehensive strategy.
Taxonomy, style, & consistency consistency is the cornerstone of UX, so it's important to document rule for style to keep the experience clean.






