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Results Driven Marketing Blog

Internet marketing tips and techniques in the Washington, DC Metro area.
Sep 02

Cut the Crap and Save

Posted by: Andrew McClary | Comment (0)

Whether you’re struggling because of our current economical conditions or just trying to save a few bucks, cleansing your monthly spending expenses is a great way to make yourself feel good and get back to your roots. It’s amazing how much you really don’t need. Most of the time, buying things doesn’t make a difference in your wellbeing. I encourage you to do an assessment of your monthly spending and see what simply isn’t needed.

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Jul 08

What I’ve Learned From Working With a Fitness Coach

Posted by: Andrew McClary | Comment (0)

AJ McClary & Carlos Hernandez in training

Coaching is such a powerful mechanism that can do wonders for your personal and professional life—especially if you’re a creative entrepreneur like me. Over the years, I’ve been so lucky to have found great mentors that have helped me achieve greatness in every opportunity I’ve sought after.

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Jul 01

Getting Things Done: A New Approach to Time Management

Posted by: Andrew McClary | Comment (0)

I'm lucky to have been exposed to many methodologies of time management. I've come to realize that time is your most important form of compensation. The "work less" and "make more" approach is challenging, but once it's mastered it can be life transforming. Here are a few things I've learned to help get things done in the shortest amount of time:

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Mar 13

What I’ve Learned From Podcasting

Posted by: Andrew McClary | Comment (0)
Tagged in: speaking , podcasting , educational
Monday, I aired my very first podcast for SolarSwift.com. The name of the show is "Results Driven Marketing" and it's a resource devoted to transforming your website into your most valuable asset. Because this was my first show, there was a huge learning curve I needed to overcome-and I thought it would be nice to share some of my experiences with you all.
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Mar 09

Podcast: Protecting Your Company's Brand

Posted by: Andrew McClary | Comment (0)
Tagged in: podcast , brand

Every week, we discuss all aspects of Internet Marketing, including using PPC, SEO, Web Design, and Viral Marketing techniques to bring your business to the next level. 

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Mar 02

Exciting News for SolarSwift

Posted by: Andrew McClary | Comment (0)
Tagged in: news

I am very exited to share with you all the great things that are coming to SolarSwift in the next 4-6 weeks. These things include the development of a powerful Internet Marketing iPhone Application, a Weekly Podcast downloadable on iTunes, and a monthly Video subscription on YouTube. 

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Feb 23

How to Make Your Company Look Fabulous in 2009

Posted by: Andrew McClary | Comment (0)
Tagged in: branding

When building a successful empire, branding is everything. So many businesses are brilliant at network marketing, talking the talk, walking the walk, and making sales. These qualities are good-and they work-but many companies don't realize the huge mistakes that make them look inferior. Here are a few tips that will make any business look huge:

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Feb 16

Configuring your website to work with JAWS

Posted by: Andrew McClary | Comment (0)
Tagged in: Section 508 , JAWS , Accessibility

These are the Top 10 tips to making your website accessible to the blind or visually impaired using the world's most popular screen reader.

Is your website optimized for screen readers? Have you tested it lately? Many webmasters don't take into consideration design methods that allow visitors with disabilities to easily use their website.

By refraining to follow industry guidelines, they're completely cutting off a significant portion of the population from accessing their online presence. While there are many levels of accessibility webmasters should follow, here are my top ten tips to making your website easier to use to blind and low-vision visitors:

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Feb 09

New Keyword Strategies

Posted by: Andrew McClary | Comment (0)
Tagged in: PPC , Keywords , adwords
For as long as I can remember, keyword research has been an intimidating task for anybody I've worked with. After all, it's the most important part of an Internet Marketing strategy-finding the words and phrases searchers use when they look for products and services. When starting a campaign, I spend at least 20-30 hours researching targeted keywords, so you can understand my frustration when I see websites that don't do their homework. You can always tell when a website is poorly thought out when their bounce rate (rate of departure due to irrelevant data) is through the roof.
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Jan 30

Why Don't I Have a PageRank Yet?

Posted by: Andrew McClary | Comment (0)
Tagged in: PR , PageRank , back links

Many companies who are starting out notice Google has yet to assign a PageRank to their website. Usually this is identified by a PR0. While this rank could also be the result of SPAMdexing, it's more likely that you're waiting for Google to rank you. If you have a significant number of back links in the Google search results, but no PageRank--there is a very good chance that you actually do have a PageRank, but it just hasn't been published by Google's PR servers yet. There is a 2-3 month delay, according to representatives at Google, before your PR is made public. 

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