Andrew J. McClary
Washington, DC

We build profitable—customer converting Internet Marketing campaigns that cut costs, generate traffic, and increase your ROI.

We do this by building a strategy that restructures your website and turns traffic into customers. This includes a combination of the following:

1. Strategic Keyword Research
   
   We feel that creating an inventory of profitable niches is one of the most important steps when building an Internet Marketing strategy. Because of this, we use over 200 internal and industry specific research tools to find highly relevant keywords and phrases that people are actually searching for. We put this together in a detailed report showing potential avenues to improve and then we discuss a plan to tap into those markets.
   
   
2. Website Design
   
   A website’s design plays a significant role in attracting customers. That’s why we use the latest design strategies—combined with gorgeous graphics—to create an online presence that streamlines your sales cycle and quickly converts visitors into customers.
   
   
3. Copywriting
   
   While our designers are hard at work pushing pixels to make your company look good, our copywriters are diligently conducting staff interviews and writing content based on keyword research performed earlier. We write landing pages that are designed to influence and persuade customers into making more lucrative decisions and we split test to ensure your copy is always working.
   
   
4. Search Engine Optimization (SEO)
   
   After a website is geared to capture and convert leads, we optimize your website using creative link building strategies bringing your company higher in search results and increasing your PageRank. Combined with Back Link Campaigns, Social Networking, and Social Bookmarking, we continue to improve website traffic quality and user experience.
   
   
5. Pay Per Click (PPC) and Search Engine Marketing (SEM)
   
   Once your website is healthy, we use Pay Per Click (PPC) services—like Google AdWords and Yahoo Search Marketing—to further monetize your traffic and increase sales. We can also reduce your Cost Per Click (CPC) and maximize your monthly budget, analyze how much your competitors are bidding on specific keywords, and eliminate keywords that aren’t performing.
   
   
6. Maintenance
   
   It doesn’t stop there. We have a maintenance plan designed to continue to build content based on expanded keywords and updates in market trends to generate more traffic and increase revenue.