Before you launch a blog, or enable user-generated content on your site, make sure you can answer the basic question, “Do I know what my visitors need and am I delivering it to them?”.
Our content strategy involves a comprehensive evaluation of your website’s Information Architecture. By weighing the structural design of shared information environments and focusing on organizing and labeling content to support usability and findability, we create extraordinary user experiences.
Because people are creatures of habit, it is important to ensure a website is consistent and easy to use. Design concepts, like white space, choice of color, overall flow, and labeling should all follow a set of rules that can be recognized as product standards. We do this in five phases:
- Taxonomy – We create guidelines for design and development of web content, ensuring a common appearance and behavior across systems. This includes classification, identifying metadata, and ensuring consistent labeling.
- Organization – We use navigation models to establish a standard for organizing data, which is essential for creating a consistent—well maintained website. We develop sitemaps to institute a content structure for bringing the most relevant information to users. Organizing content allows you to identify gaps where users need more information and easily locate areas where the data provided isn’t relevant
- Content analysis - We design a strategy to add new content based on market research, trends, search techniques, and statistics— increasing the quantity and quality of unique visitors. We make recommendations on how to improve content and how often it should be delivered.
- Layout - Building conceptual image that can be communicated across designers, developers, and stakeholders is essential to any product design. These schematics may include process diagrams from interaction designers, annotations, notes, requirements, business needs, and behaviors that everyone can agree upon before moving to the next step.
- Governance – Content governance is centered on creating policies regarding maintenance. Establishing editorial guidelines, who approves it, when is it archived, and how to use metadata. We also document how to add a new template, extend the navigation, modify the css, and other procedures that are necessary for keeping a website alive.
