Don’t make me think. — Steve Krug
User experience design—which we refer to as UX—is a term to describe the detailed process of user-centered design in software applications, websites, interactive displays, and a variety of other products we build. Combining user experience and visitor behavior are essential to creating a seamless design.
Our user experience design team uses a variety of tools, such as Techsmith’s Morae (for usability testing), Axsure (for schematics), and many other services to improve a user’s interaction.
Working with a UX designer will help you optimize your marketing goals by giving your users exactly what they want. UX design can save a project a lot of money by eliminating unnecessary features, improving useful features, and setting the right expectations with your user’s beforehand.
User centered design is another methodology we use to gather and document requirements so everyone is on the same page. We use information architecture principles to organize content to ensure a good user experience. Prototypes, Functional Mockups, and interaction designs are tools that ensure all of our bases are covered.
Some of the most successful companies in the world hire user experience designers who to improve their products. These companies include the likes of Apple, Amazon, and Netflix (to name a few). These companies rely on user research as their primary method of creating products in translates into very successful product launches. Designing a site for the user experience is essential when the goal is to put a user through call-to-action scenarios that require a user to make a decision right away.
We employ user experience strategies on every product we build—whether we’re designing a website or improving usability on an existing one.